Meet the Team

Kyle has spent years following UK markets and personal finance, and founded the site to cut through the jargon that puts people off investing. He sets the editorial direction and reviews every guide before it goes live to keep it clear, balanced and accurate.

Amara focuses on tax-efficient investing, turning the UK rules on ISAs, pensions and allowances into steps anyone can follow. She believes good financial information should be easy to understand and free to access.

Aidan works on our index fund, fee and portfolio guides, digging into the numbers so readers do not have to. He favours evidence over hype and double-checks the figures behind every article.

Thomas writes much of our beginner and dividend content, remembering what it is like to start with more questions than answers. He aims to make each guide the explanation he wished he had when he began.